But how does dating apps make money?
Isn’t that an important question to answer. The online dating industry is said to be a $2-billion big market. How can you capture a chunk of this revenue with your dating app model?
People look for love online and dating applications are the best sources to help them fall in love. As a service provider, you can monetize this opportunity and ensure heavy profits.
Dating applications like tinder, bumble, and ok cupid have various options to make money. These include subscriptions, advertisements, in-app purchases, and paid plans.
This provides the users with exclusive benefits and perks that are not available to the freeloaders. In the dating applications, those who may be using the free version can do so for a certain period of time.
Giving free access for a limited period of time will make sure that the users get a taste of what they are missing if they are not subscribing to the service. So, it is essential to provide free access and then ask for a fixed cost.
Also, the subscription has a recurring period, meaning that once the period expires, the user has to repay the amount.
- Advertisements: One of the best tinder revenue models is running ads on their platform. But, advertisements will only come once the application is famous enough for people to use it.
40 million Americans use online dating applications or websites on a daily basis. So, you can rest assured you will get enough members to log on to your application. The ads are placed in between the profiles.
Also, pop ads are a great alternative to display, search, or native advertising. They allow your landing page to appear automatically at just the right spot during your visitor’s browsing session.
It is pretty simple to attract users on dating applications. And if the products are marketed with a correct approach, there will be conversions for sure!
- In-App Purchases: Just like in games and other applications, the dating apps can also have some in-app purchases for the users to buy. Tinder gives options to buy some extra perks and features that can help the users to match.
Some dating apps have a coin system. Like they will provide coins to the users for using a service, but these coins are to be bought. Service can include anything from Swiping Back or Checking out who has hit like on a person’s profile.
- Plans: This is the last but not least method to know how dating apps make money. Tinder has two plans, Tinder Gold and Tinder Plus. Both of these plans differ in terms of services and features.
These premium plans are much like subscriptions, but they offer a one-time cost. Once the user has paid for the plan, they can use the application for a longer period of time without having to repay.
A Tinder like app requires extensive research, market analysis, and intricate coding. And using of PoC, prototypes and MVP is a good choice before you budgeting the full product.
When we login to Tinder, the app gives you an option to connect through Facebook
An app that is largely based on customer experience has cybermen dating apps to be developed with precision. So, make sure you consider every single aspect, plan every detail, and not to forget test, test, and test.
It is obvious that developing an app like Tinder is no child’s play
Testing and Quality Assurance: Test every sequence at least three times. You cannot make your dating app live while it still has some bugs. Testing is essential from every angle. Check whether every function performs as desired.
Another cool feature is detecting spammers. This cool feature will save many from fraud, freeloaders and time killers. If you are able to get it into your app, it ought to get a lot of attention and credibility.